Eco-Responsible Fashion, What is it?

Because the quality of a garment cannot be reduced to its cut or its material, more and more people are turning to eco-responsible fashion. A new way to create clothes - and do your shopping! - which favors respect for the planet and the people around us.

What is expected of an eco-responsible fashion?  

Eco-responsible fashion appears as a necessity in the face of the overconsumption of the population.

The observation is as follows: fashion is the second most polluting industry after the oil sector.

With the phenomenon of fast-fashion, the collections are linked at the speed of lightning, encouraging consumers to buy more and more.

The principle of eco-friendly fashion aims to reduce the waste of resources and to take into account climate change.

Transparency is the key to an eco-friendly fashion. The idea is to be able to inform the consumer about the origin of the products he buys.

It is also about promoting local manufacturing to limit the ecological impact of transport.

The clothes do not throw themselves, they transform themselves.

It is with steps like upcycling (re-use of fabrics to give them a second life), second-hand purchase, recycling or the hand-made that fashion can be responsible.

Eco-friendly fashion brands

In a society where we seek to produce quickly and at low prices, respect for working conditions and environmental standards is often flouted.

At a time when fast fashion has drastically changed the way we consume, towards which brands to move to an eco-responsible fashion?

The big groups that created this phenomenon of rapid consumption at low prices are now trying to propose an alternative.

Join Life" at Zara, "Committed" for Mango or "Conscious" on the side of the Swedish giant, H & M, these eco-friendly collections flourish on the shelves of your favorite fashion brands.

To consume more intelligently, we turn to these brands that have made the eco-responsible notion their creed.

The Atelier Gaëlle Constantini highlights the principle of upcycling. The concept is: the fabrics do not throw themselves, they transform themselves.

Since 2005, the Veja brand has been producing eco-friendly sneakers and cheap dresses made from raw materials from organic farming. No budget is spent on communication, yet Veja sneakers are selling like hotcakes.

After many remarkable collaborations with Claudie Pierlot, Bonpoint or Comptoir des Cotonniers, the Veja brand is the proof that we can combine trendy pieces and responsible consumption.

On the side of Loom Paris, we try to slow down the pace. Based on a "greenwashing" the French brand encourages us to buy less in a world where we are pushed to buy more and more.